Betting Exchange Development for the UK Market — Flexihedge
We designed and delivered a custom betting exchange platform for a UK-based fintech startup targeting the regulated British market. The solution was built to be fully compliant with the UK Gambling Commission (UKGC) requirements and to provide a modern, intuitive experience for end users. Within just three months, the platform was launched, enabling users to create their own betting markets, participate in long-term betting, and access opportunities beyond traditional sports events. It combines security, compliance, and innovative functionality to attract a wide range of bettors.
Project Team
4Frontend Developers
3Backend Developers
1QA Engineer
1DevOps Engineer
Business Objectives
The client's objective was to introduce a betting exchange that would differentiate itself from competitors through advanced functionality and complete alignment with UKGC regulations. The platform had to allow customers to set up custom markets with flexible conditions, place bets with settlement dates extending weeks or months into the future, and participate in markets beyond sports, such as financial indicators.
It was also essential to implement secure management of user funds through a regulated trust account, ensuring separation from company finances and building user confidence.
Solution Description
Our approach was based on three key priorities: compliance, security, and user experience. We worked closely with regulatory advisors to ensure the system architecture and operational flows were fully compliant with UKGC standards. A trust-based fund segregation model was implemented to keep customer balances protected, supported by multi-factor authentication and advanced encryption. The user interface was designed for clarity and speed, with real-time updates on market odds and statuses. The platform also included integration with third-party services for identity verification, fraud prevention, and secure payment processing.
Key Features
User registration and secure authentication
Custom betting market creation
Advanced reporting and analytics tools
Integration with W2 for KYC, AML, and fraud prevention
Tech Stack We Used
JavaScript (TypeScript)
PHP
PostgreSQL
The Result
In just three months, Flexihedge went live as a fully functional and UKGC-compliant betting exchange. The platform’s combination of advanced security, innovative betting mechanics, and an accessible user interface positioned it to compete effectively in the UK market. It offers flexibility for users to explore traditional and non-traditional betting opportunities while maintaining the highest standards of regulatory compliance and operational integrity.
